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The Treasury Department, Department of Housing and Urban Development and
the Ad Council Unveil National PSA Campaign to Raise Awareness
of Making Home Affordable Program
The Treasury Department, the Department of Housing and Urban Development (HUD) and the Ad Council have partnered on the creation of a public service advertising campaign (PSA) targeting homeowners who are struggling to keep their homes. The PSAs communicate to these homeowners that there is free help available through the Making Home Affordable program. The PSAs feature real homeowners who have benefitted from the program and encourage viewers to learn about their options. As with all Ad Council campaigns, all the ad space is donated. Meet the homeowners who are featured in the new Making Home Affordable public service advertising (PSA) campaign and hear their real-life stories.
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